“We build a strong foundation in our horses, our riders and in business. We commit to continually learning and sharing our knowledge and we make trust, passion, and integrity the pillars that support lasting success.
As horsepeople we always put the horse first, and endeavour to pass that love and passion along to everybody we connect with.”
Head Trainer, Coach and Senior VP
Holly has a long and varied background in the sport of show jumping, stemming from her parents' involvement in the horse world from a young age. She has since gone on to excel at the highest level as a rider, trainer, coach, manager, groom, and she even ran a very successful show jumping-based media, equine portraiture and sport photography business for 10 years.
Holly's personal philosophy for training is curated from all of this experience, and is heavily influenced by her mentors who continue to guide her to this day. She is known for her kind and thoughtful instruction to both horse and rider, methodical approach to creating positive training successes, and impeccable organizational skills that are instrumental to long-term vision and achievements.
President and Founder
Alexander is an international Grand Prix rider, horse developer, coach, clinician, and horse salesman.
After graduating with a Bachelor of Science in Oil & Gas Engineering from the University of Calgary in 2006, Alexander turned his focus to show jumping and began his career as a professional in the field.
He has a very strong background in fundamentals, having learned from some of the very best trainers in the world, and continues to incorporate new and evolving ideas to formulate his philosophy of analytical, systematic and compassionate training.
Alexander is the head rider and trainer for the Horse Program at the world-renowned Spruce Meadows in Calgary, Alberta.